Promote the Event

Promoting your event in the community can help build awareness of your event theme or cause, such as healthy habits, neighborhood safety or a sense of community. We’ve provided some tools to help you get started.

Press Releases

Press releases are the easiest way to send the basic facts about your event to local media. Learn more about writing and distributing a press release.

Public Service Announcements

Sometimes, local media will advertise your event for free as a public service announcement. Learn more.

Talking Points

When preparing to speak to the media, talking points can help you organize your thoughts. Download some talking points about Walk to School Day and Bike to School Day, and add your own local information.